Diageo marketing spend down by 2% as it reveals cost saving measures of £200m...
As it announced cost saving measures of £200m a year until 2017, Diageo has revealed that it lowered its marketing spend by 2 per cent for the first quarter of its financial year to £903m, but still...
View ArticleDiageo not prepared to get drawn into Premier League bidding war
Diageo is prepared to submit a bid to make Guinness the title sponsor of the Premier League but will not enter a bidding war with rivals, The Drum understands.The drinks maker is understood to have put...
View ArticleGuinness tweet 'not irresponsible' says ASA following Alcohol...
Diageo-owned beer brand Guinness has avoided a ruling from the Advertising Standards Authority (ASA) following a complaint from Alcohol Concern. The charity raised concerns over a tweet on the...
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Guinness aims to inject ‘skill and craftsmanship’ with new harp logo
Guinness has introduced a new design of its iconic harp logo as the Diageo owned brand aims to ‘reintroduce skill and craftsmanship’ and set it apart from the wave of new craft beers.Created by Design...
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